Wednesday, September 2, 2020

Great Depression Essays (252 words) - Financial Crises, Free Essays

Incredible Depression Essays (252 words) - Financial Crises, Free Essays Incredible Depression Incredible Depression started in the mid 1930's, and endured about 10 years. The primary driver for the Great Depression was the blend of the incredibly inconsistent circulation of riches all through the 1920's and broad securities exchange hypothesis that occurred during the later part that equivalent decade. The Great Depression was a period in America where occupations were scant and monetary wellbeing was absent. The fundamental driver of The Great Depression was the October financial exchange crash. From the finish of World War I in 1919 the financial exchange costs continued rising. On October 24, 1929 the securities exchange smashed. Stock costs dove. On that one day, the estimation of stocks fell fourteen billion dollars. Business began to lay off individuals. Little stores shut their entryways. The lower the cash got the more individuals got laid off. From business, fabricating, car, development, enterprises everybody was included and everybody got injured. In spite of the fact that individuals accept since development and vehicle fabricating were contracting, around 600 banks were flopping every year, and a large portion of the American individuals inhabited or underneath the base means level even before the financial exchange crash. Joblessness approaches 25 percent in 1933. Just about 15,000 banks come up short somewhere in the range of 1929 and 1933. A huge number of individuals lost the entirety of their reserve funds. Numerous individuals wound up resting in a safe house debris. Seasons had a ton to do with what a few people ate during the downturn. They lived on ranches and when the harvests didn't develop their menus changed a ton.

Saturday, August 22, 2020

Texting While Driving Essay Example for Free

Messaging While Driving Essay While the capacity to impart away from our homes or work has become an indispensable apparatus to interface with family, companions, and crisis the executives offices, it has likewise developed into a device of incredible risk when utilized while working vehicle, especially messaging while at the same time driving. Messaging while at the same time driving has become as hazardous to driver and traveler security as are individuals driving affected by liquor or a controlled substance. The quantity of teenagers slaughtered as a result of messaging while at the same time driving has now outperformed the number killed while driving affected by liquor as indicated by Alcohol Problems and Solutions. The site takes note of that, â€Å"Driving a vehicle while messaging is multiple times more risky Than driving while intoxicated,† as per The National Highway Traffic Safety Administration (NHTSA). In a Centers for Disease Control review directed on messaging while at the same time driving, 69% of individuals possessing a mobile phone confessed to messaging while at the same time driving inside the 30 days preceding the overview, (CDC). On the off chance that messaging while at the same time driving were deserving of law, 69% of all drivers possessing a mobile phone would carry out a wrongdoing. There should be exacting laws went in each express that are carefully implemented by law requirement. Mississippi is one of just nine expresses that doesn't have full bans on messaging while at the same time driving as indicated by a report from MDOT on occupied driving, recorded on WLBT Channel 3 News. In states where full messaging while at the same time driving bans are uphold, the pace of mishaps and fatalities has diminished fundamentally, for example, in Syracuse, New York where they encountered a 32% abatement in wireless use and messaging (NHTSA). In Hartford, Connecticut they s aw a 57% drop in handheld mobile phone use and a 72% drop in messaging while at the same time driving (NHTSA). With these new insights, NHTSA is intending to grow its battle to boycott mobile phone use while driving in an across the nation exertion as archived in the diary discharged in The State of the Nation of Cellphone Distracted Driving from the National Safety Council as posted on their site. In an article titled, Texting While Driving, found in Issues and Controversies, pundits Argue that bans put on messaging while at the same time driving are silly and it isn't something handily upheld. The pundits accept that it is anything but difficult to confused an individual essentially looking down with somebody messaging while at the same time driving. The supporters of bans on messaging while at the same time driving feel that the risk isn't to the driver that is messaging, yet to the honest drivers, travelers, and people on foot. They accept that the potential risk is equivalent to that of an alcoholic driver or somebody driving affected by a controlled substance. Some elective arrangements could be utilized rather than full bans on phone use while working an engine vehicle, yet not many of them offer any genuine wellbeing measure. It is conceivable to compose a boycott that disallows mobile phone use while driving just and not when at stop signs or red lights for instance. Anyway from my very own understanding, especially being a traveler riding with my significant other, in any event, utilizing PDAs while halted causes dangers and interruptions on the roadway. As a traveler I am normally the one hollering the light is green or there is a vehicle behind us, since he is deferred in his reaction to the adjustment in the progression of traffic from delaying to utilize his mobile phone. In the event that you are occupied at all while driving you can't respond in a convenient way to the things unfurling around you. For instance, if a rescue vehicle or other crisis vehicle needs to pass and you are daydreamed, on the grounds that you are messaging at a stop light, at that point somebody requiring crisis help would postponed in getting the assistance required. Everything comes down to driver duty. In the event that drivers can't act capably in the driver's seat, at that point different measures must be accepted, for example, new laws set up to shield the guiltless individuals from the flippant drivers out and about. In the event that there is anything individuals are doing to make an interruption themselves or another driver, at that point there ought to be fines, punishments, and disciplines that consider drivers responsible for their activities on the roadways consistently. Works Cited The National Highway Traffic Safety Commission Site. Liquor Problems and Solutions, 2013. Web. 23 Oct. 2013. Communities for Disease Control Site, www.cdc.gov, 2013. WLBT Channel 3 News Site, MDOT Distracted Driving, 2013 Web. 17 Apr. 2013. National Safety Council Site, The State of the Nation, Cellphone Distracted Driving, 2013 Web. n.d. 2013 Drew Evans individual driving experience utilized for field inquire about. Issues and Controversies, Texting While Driving, 2010 Web. 11 Oct. 2010

Friday, August 21, 2020

Marketing plan of a restarant Case Study Example | Topics and Well Written Essays - 1250 words

Advertising plan of a restarant - Case Study Example In this manner it is significant for speculators to know about the objective gathering as to the lodging type. For instance Urspace Cafã © situated in Temple City can seemingly be viewed as a business inn since it chiefly manages clients looking for day nourishment and breakfast. In any case, in spite of the inn type it essential to guarantee that the promoting procedures utilized are magnificent. Incredible neighborliness activity is one of the fundamental advertising methodologies applied by in the lodging business. Friendliness activities go past the typical every day welcome as clients enter the reason. Fruitful friendliness tasks include expanded information about the client base so as to offer the best administrations without essentially being provoked to. First of all, servers and servers ought to have great information on every single accessible nourishment and refreshments to stay away from vulnerability when a request is set. Also, they ought to know about the habitually mentioned nourishment types particularly by visit clients to give space for recommendations. This is likewise essential to guarantee that as often as possible nourishments and refreshments are constantly present thus wiping out client frustrations. This improves associations between the staff and the clients in this manner making a feeling of fulfillment. Moreover, building solid associations with th e clients makes it simple to distinguish emerging issues. This is on the grounds that dedicated clients acquainted with the lodging feel invited to give proposals on improving degrees of administration. In this manner, if there should arise an occurrence of a grumbling a client won't choose another inn yet rather will consider speaking with the work force so the issue can be tended to. Moreover, in as much as alert is taken, there will undoubtedly be blunders however barely any in this way provoking a customer’s protest. Some portion of incredible neighborliness is guaranteeing protests and recommendations raised are tended to sufficiently quick and precisely.

Thursday, May 28, 2020

Canadian and International Law - Free Essay Example

Human Rights Violations Freedom of Expression If individuals were asked to immediately list a few things that they could not imagine life without, many would instantly think of food, water, family, and shelter. However, equally important are the rights that humans must be provided with by the country in which they reside in. Even if one had all the things previously mentioned, they would not be very useful if one was not allowed to live by his/her wishes. Everyone is a rational being who deserves to be treated with dignity and a set of universal human rights that no one is exempt from, regardless of their ethnicity, gender, religion, age, sexual orientation, marital status, or disability. Yet, all over the world, various countries are denying its citizens these rights, for baseless reasons. For example, some are violating Article 19 of the Universal Declaration of Human Rights. It states that, à ¢Ã¢â€š ¬Ã…“Everyone has the right to freedom of opinion and expression; including freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media regardless of frontiers; orally, in writing, print, in the form of art, or through any other media of his choice. The exercise of the rights provided of this article carries with it special duties and responsibilities. It may therefore be subject to certain restrictions, but these shall only be such as are provided by law and are necessary: 1. For respect of the rights or reputations of others; and 2. For the protection of national security or of public order, or of public health or morals,à ¢Ã¢â€š ¬Ã‚  (The United Nations). In particular, this essay will focus on the countries violating Article 19, as it is inhumane and immoral for journalists and the media to be living their lives in constant fear; Pakistan, Russia, South Korea, Germany, and Libya. An example of an Article 19 violation is that of journalist attacks by the Inter-Services Intelligence (ISI) in Pakistan. The ISI is the militaryà ¢Ã¢â€š ¬Ã¢â€ž ¢s spy agency, whose officers had abducted and killed journalist Saleem Shahzad, in May of 2011. Amnesty International and many other human rights organizations have sent an open letter to Pakistanà ¢Ã¢â€š ¬Ã¢â€ž ¢s Prime Minister, Nawaz Sharif, to punish those who have been attacking independent journalists. Shahzad was a correspondent for the Asia Times Online, and was abducted in broad daylight in Islamabad , the nationà ¢Ã¢â€š ¬Ã¢â€ž ¢s capital. His body was two days later with marks of torture. He had written articles about sensitive national security issues, including infiltration of the Pakistani military by Al-Qaeda, and the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s relationship with the Taliban. Several months before his death, Shahzad had friends that he had received death threats from the ISI. Although the Pakistani government did set up a high-level investigation in 2011, related evidence has somehow disappeared, and no one has been brought to justice yet (Amnesty International Press Releases). If nothing is done about this situation, this encourages further violence and danger toward the media in Pakistan. Last month, a journalist named Hamid Mir just narrowly escaped a murder attempt in Karachi, and accused the ISI for the attack. In a report released last month by Amnesty International, it indicates that many of the harassments, intimidations, and abuse to journalists, have been comm itted by the ISI. So far, 34 journalists have been killed on the job since 2008, but the perpetrators have been brought to justice in only one of them. There has been increased tension between the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s largest private broadcaster Geo TV and the authorities, due to accusations regarding journalist Hamid Mir. In addition, some journalists from the Jang Media Group have reported to Amnesty International that they have received threats and harassment by phone and in person. Many are scared to enter their offices or confirm their association with Geo TV and other media outlets, due to fear of being attacked. à ¢Ã¢â€š ¬Ã…“It is particularly disappointing that rival media channels and some political parties have joined to attack Jang Media Group, rather than demand a full and impartial investigation of the circumstances surrounding the attack on Hamid Mir,à ¢Ã¢â€š ¬Ã‚  said David Griffiths (Amnesty International Press Releases). Some government officials have al so tried to remove Geo TV from being broadcasted for allegedly commenting against them. There has also been a disruption of around 80 per cent of Jang Media Groupà ¢Ã¢â€š ¬Ã¢â€ž ¢s distribution in print and on the air, under the orders of the Pakistani military. Nawaz Sharif needs to follow through on the commitments he made, to allow journalism and accurate news reporting. This holds true especially for those reporting on national security, human rights, and in areas of violence. The failure to arrest those responsible for attacks on journalists, sends a signal that violence is acceptable. According to the International Covenant on Civil and Political Rights (ICCPR), Pakistan should ensure that the media is permitted to carry out its role of conveying the truth and facts to the public on important issues. The country must also follow the United Nations Plan of Action on the Safety of Journalists and the Issue of Impunity, to improve the working conditions of journalists in Pak istan (Amnesty International). Russia has also repressed political dissent, pressured, and shut down independent media and harassed nongovernmental organizations in 2010. Peaceful public demonstrations were stopped with force, where lawyers, activists, and journalists were threatened and attacked. Since 2000, the murders of seventeen journalists all unhappy with government policies and actions remain unsolved. There were numerous reports of citizens being unable to exercise their opinions in regional elections to change their government. Journalists were intimidated, attacked, killed, physically abused by law enforcement officers, and given life-threatening prison conditions. Some were arbitrarily detained, the government infringed on freedoms of speech and expression, and major independent media outlets were forced to refrain from critical coverage (United States Department of State Bureau of Democracy, Human Rights and Labor). The Internet was the only way citizens were able to access information, due to the lack of coverage by state-controlled media. The reason being that corruption was widespread throughout all levels of government. Another example happened in September of 2012, in Germany, where several journalists were beaten during a demonstration, as they were taking photos for the news. They were forced to destroy all the videotapes and pictures. In addition, in South Korea, a photojournalist, Lee Si-woo, was arrested in April of 2007, as the government did not like what he was writing about the military. The South Korean National Security Law was very vaguely worded, on purpose, so that individuals would have a difficult time in fighting the charges laid against them. The news he was reporting was obtained legally, and he had abided the Freedom of Information laws, which is why he must be dropped of the charges (Ministry of Foreign Affairs of the Republic of Belarus). One more major issue occurred in Benghazi, Libya, on May 26 of this yea r. A journalist, Muftah Abu Zeid, was killed for publicly going against the crimes that an armed group had committed. It is believed that he was shot dead, since he was delivering copies of the Burniq newspaper, in which he would regularly comment on the current state of the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s political affairs; especially the assassinations by armed groups. He had already received several death threats previously via his phone and Facebook, but was unable to report them to the police, as the criminal justice system was not properly functioning in Benghazi. The Libyan government needs to take action and make a full inquiry as to the sequence of events, and capture those responsible (Amnesty International: Public Statement). In the past, other newspaper correspondents have seen their offices attacked, with grenades and vandalism. Some journalists have been pushed into self-censorship, hiding, and abandonment of their profession as well. Although the government did condemn Muf tahà ¢Ã¢â€š ¬Ã¢â€ž ¢s assassination, the authorities have yet to conduct a thorough investigation. It is important to note that these attacks against police stations, courts, judges, and security officers are slowing down the processes to repairing the justice system in place. All these countries need to raise their standards concerning its international and domestic laws, in order to protect the rights to life and security of the person. The authorities need to also keep in mind the right to freedom of expression, by ensuring that journalists are safely able to report on sensitive topics, without the constant fear of threats, and physical attacks. Works Cited Amnesty International Press Releases. Pakistan must investigate Inter-Services Intelligence over attacks against journalists. 30 May 2014. 31 May 2014 lt;https://www.amnesty.org/en/for-media/press-releases/pakistan-must-investigate-inter-services-intelligence-over-attacks-against-gt;. Amnesty International. Freedom of Expression. 2014. 23 May 2014 lt;https://www.amnesty.org/en/freedom-of-expressiongt;. à ¢Ã¢â€š ¬Ã¢â‚¬ . Open Letter to the Prime Minister Nawaz Sharif Joint statement of shared concerns about attacks on journalists in Pakistan. 29 May 2014. 30 May 2014 lt;https://www.amnesty.org/en/library/asset/ASA33/010/2014/en/1db00c91-6444-4a3a-91e9-35512370a875/asa330102014en.pdfgt;. Amnesty International: Public StatementL. Libya: Journalist killed for denouncing abuses by armed group. 29 May 2014. 31 May 2014 lt;https://www.amnesty.org/en/library/asset/MDE19/004/2014/en/929ab91b-3145-4f09-923c-1301f1a76344/mde190042014en.pdfgt;. Human Rights. A Summary of United Nations Agreements on Human Rights. 25 January 1997. 22 May 2014 lt;https://www.hrweb.org/legal/cpr.html#Article 19.2gt;. Ministry of Foreign Affairs of the Republic of Belarus. Human Rights Violations in Certain Countries 2012. 2012. 26 May 2014 lt;https://mfa.gov.by/upload/Report2012_eng.pdfgt;. The United Nations. The Universal Declaration of Human Rights: Preamble Article 19. 2014. 24 May 2014 lt;https://www.un.org/en/documents/udhr/index.shtml#a19gt;. United For Human Rights. Human Rights Violations: Article 19 à ¢Ã¢â€š ¬Ã¢â‚¬  Freedom of Expression . 2014. 20 May 2014 lt;https://www.humanrights.com/what-are-human-rights/violations-of-human-rights/expression.htmlgt;. United States Department of State Bureau of Democracy, Human Rights and Labor. Country Reports on Human Rights Practices for 2011 . 2011. 24 May 2014 lt;https://www.state.gov/documents/organization/186609.pdfgt;. 1

Saturday, May 16, 2020

Trinidad Carnival - 1756 Words

Trinidad Carnival Carnival is a festival of colours which is transformed into costumes, calypso, steel band music, dance and different foods and Caribbean art which attracts many people from the different countries. The carnival season is usually during the two weeks before the traditional Christian fasting of Lent. This is celebrated to mark an overturning of daily life.The roots of carnival both lay in Africa and France(Liverpool:57). Trinidad carnival is a very significant festival in the island of Trinidad and Tobago. This festival has evolved from an elegant, exclusive affair to an all inclusive national festival of the country. Therefore in order to understand the meaning of this festival one must look at the acculturation,†¦show more content†¦Pre-emancipation carnival was highly stratified and segregated affair, however with the planters and the free coloured keeping to themselves. Slaves were in theory debarred from the festivities but eye witness’ evidence suggests that they will have taken advantage of the temporary anarchy to indulge in the street parades (Regis 2000:231).Because of this segregation and the debarring of slaves from this celebration the slaves in turn would hold their own little carnivals in their backyards called the Dame Lorraine masque(Regis 2000:231) by using their own rituals and folklore but also imitating their masters’ behaviour at the masked balls. The pre-emancipation carnival saw whites costume themselves as negres de jardin (field Negro labourers) and mulatresses.This also reenacted the Cannes Brulees (French for burning canes): the practice of rounding up slaves to put out fires in the cane fields. â€Å"In the days of slavery whenever fire broke out upon an estate immediately mustered and marched to the spot, horns and shells were blown to collect them and the gangs were followed by the drivers cracking their whips and urging them with cries and blows to their work.†(Pearse 1956:18). The liberty that the Africans were given was demonstrated by them on the streets of Port of Spain of August 1 1838 the date enslavement legally ended. They celebrated in Cannes Brulees fashion (Liverpool). â€Å"After emancipation of the slaves theShow MoreRelatedBirth And Evolution Of Trinidad Carnival1461 Words   |  6 PagesBeginning in the late 1700s, the festival known as Carnival was introduced to various parts of the world as a public celebration or parade that involved the use of masks, musical elements, costumes and more. Dating back to the 18th century, the Trinidad Carnival was introduced around the time of the arrival of the French Catholic planters from the French West Indies. The festival originated in the early 1780s when both white and colored people staged masquerade balls at Christmas time for entertainmentRead MoreTrinidad Carnival1747 Words   |  7 PagesTrinidad Carnival Carnival is a festival of colours which is transformed into costumes, calypso, steel band music, dance and different foods and Caribbean art which attracts many people from the different countries. 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Mardi Gras (Fat Tuesday) is a French term forRead More Mardi Gras Essay1507 Words   |  7 PagesMardi Gras This paper is about Mardi Gras, A festival or Carnival celebrated once a year. In this paper I will discuss how Mardi Gras originated, when it is celebrated, how it is celebrated, and what does it mean to all the different cultures.   Ã‚  Ã‚  Ã‚  Ã‚  Mardi Gras, in the French speaking parts of the world and in some US southern states is the last day of carnival festivities preceding Lent, the time of penitence observed by Christians in preparation for Easter. MardiRead MoreCaribbean Carnival : History, Performance And Resistance1296 Words   |  6 PagesSarah Corner Professor Byam Caribbean Carnival: History, Performance and Resistance AFST 3243/ CAST 3001 Summer 2015 INDEPENDENT MAS IN CONTEMPORARY CARNIVAL Over the past several decades there has been a change in masquerade costumes worn during Trinidad’s pre-Lenten Carnival (hereby referred to as Carnival). 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Before these two countries would have been brought up for further consideration they would have been on a longer list of potential candidates the rest of which would have been eliminated with Brazil and Trinidad meeting the basic criteria of having a significantly larger population than Guyana, they are both developing countries (better off economicallyRead More Culture of Trinidad Essay1145 Words   |  5 PagesCulture of Trinidad According to the encyclopedia, culture is defined as â€Å"The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought [www.wikipedia.com].† In Trinidad these particular aspects are very distinct to the peoples daily lives on the island. The diversity of actual cultures and ethnicities on the island has melted together over the centuries to create a Trinidadian culture of its own. There are influences from

Wednesday, May 6, 2020

Ecommerce Website Development Services Making Money From...

Ecommerce Website Development Services: Making Money from Your Websites The costs of running traditional offline shops are much higher than operating an online store. So most businesses are now setting up online ecommerce stores. For a successful ecommerce business, one needs an ecommerce website, and inventory and customers. Select a niche for ecommerce website. Also, choose the inventory. One must register the domain name. Hire professional web developers to build a fully functional, impressive ecommerce website where you can sell your products or services to online customers. The professional website developer would work closely with you to build your website and would create shopping carts, online payment gateways, product descriptions and would embed the product images using the best technologies. Customized ecommerce website development services can make your online store highly profitable. There should be proper marketing of your online ecommerce store. When your ecommerce store is open for online business, you must start attracting customers. Promote your business before your customers at every chance. Place ads on relevant blogs, operate ad campaigns through Google AdWords, issue press releases and newsletters. Professional web developers would optimize your website and web pages as per current SEO trends to provide high rankings to your online store at the search engine results pages. Since monetary transactions are involved, the ecommerce site should be madeShow MoreRelatedProduct Technology Research Paper1100 Words   |  5 PagesWordPress Development Platform is Perfect for Business Owners WordPress has taken over the web development industry today and has been rated as the most popular web development system worldwide. WordPress currently has over 74 million users that use it in publishing new posts every second. WordPress being a powerful tool has grown to become a favorite among businesses and business owners. Whether you just decide to launch a new online business or you are just about to register the presence ofRead MorePredictive Analytics And E Commerce And Internet Based Services Industry1722 Words   |  7 PagesDATA MINING I – CIS 508 â€Æ' Predictive Analytics in E-Commerce and Internet Based Services Industry Having data is not valuable but using data is. Analytic insights are changing the way corporates strategize and also redefining customer expectations. Analytics is the new differentiator between success and failure in the cut throat e-commerce and internet services based industry. The huge proportions of data generated from the increasing number of smart phones, the social networks and the ever more penetratingRead MoreMsys 111 Test revision 1615 Words   |  7 Pagestags from a greater distance Don’t need to be put in a line of sight with the scanner Can be read at faster rate than bar codes Contain high levels of security Barcodes Traditional visual representation of data. 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Electronic commerce operates in all four of the major market segments: The  buying  and  selling  of  products  and  services  by businesses and  consumers  through an electronic  medium, without using any paper  documents.  E-commerce  is widely considered the buying and selling of products over the  internet, but any  transaction  that is completed solely through electronic  measures  canRead MoreThe Impact Of E Commerce On Business7352 Words   |  30 Pages2 Explain the importance of protecting the intellectual property of an organization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.22 3.3 Critically discuss security measures to protect an e-Commerce solution..........25 3.4 Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦29 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..32 INTRODUCTION E-commerce brings changes in the distribution system, having more flexibility onRead MoreIs535 Final Course Project3657 Words   |  15 Pagescommerce business selling your products and services online but how to get started? 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Tuesday, May 5, 2020

Corporate Branding Singapore Airlines Limited

Question: Describe the term of Corporate Branding for Singapore Airlines Limited. Answer: Introduction: Singapore Airlines Limited is the flagship carrier of Singapore. Singapore Changi Airport is the heart of this airline. The airline has used the concept of a Singaporean girl as a unique strategy for its corporate branding.. Singapore Airlines operates in more than thirty-five countries across six continents and also flies in more than sixty destinations globally (Singaporeair.com 2016). It has a strong presence in the Southeast Asian region. Currently it has a total of one hundred eight aircrafts operating in the air (Singaporeair.com 2016). Singapore Airlines offers five classes of service, namely suits, first class, business class, premium economy class and economy class. The most attractive feature of the airline is the Suites. These suits are available on the Airbus A380 (Singaporeair.com 2016). The suit is pretty luxurious and comfortable than the other classes, thus making Singapore Airlines famous among the business travellers. It is one of those flights, which offer comfort for the passengers, excellent facilities and attentive individual service from the vastly trained personnel. The essay discusses about the company background and the services offered, it also finds out the business strategies of the Singapore Airlines Limited and the problems related to it. In the industry environment, Singapore Airlines has constantly outperformed its competitors. It has always accomplished extensive and superior returns compared to the industry. Singapore Airlines has achieved this exceptional performance by executing a dual strategy (Heracleous and Wirtz 2012). Singapore Airlines mainly focuses on the cost leadership and the strategy of differentiation. Cost leadership strategy: This strategy discusses the low cost producer of an industry for a given level of quality. The company tries to sell its goods either at the standard industry prices to earn a higher profit than its rivals or beneath the average industry prices to gain a great amount of market share (Stauss 2013). In the time of price discrimination, the company can sustain some profitability while the opposition suffers losses. Any Company, that succeed in cost leadership have the strengths of accessing the resources well. The recourses pays an important part during the investment of the company. Skills are necessary to plan the products for efficient manufacturing (Fan and Lingblad 2016). Singapore Airlines is one of those aircrafts which has shown that operational effectiveness and innovation can bring about a commercial business. The airline tries to manage the two main resources, namely planes and people. The airlines mostly invest in the business areas where the customers can be satisfied with its innovative offerings. This can also enhance the premium positioning of the airline. Singapore Airlines invests more than their competitor in significant areas. The company mostly focuses on the aircraft, training, employee satisfaction and more. New aircraft: SIA tries to replace its fleet more frequently than any other flights, as it reduces the maintenance cost and also improves the experience of the customers. Proper training: SIA tries to hire the best of people from the industry, and train them properly in order to retain them for a long time. Labour Cost: SIA offers more crew members in a flight than its rival, which helps them in a better customer experience. The flight offer more customized service to its customers. Innovation: The Company invests equally in fundamental and incremental innovation. Apart from these strategies, Singapore Airlines has gained a reputation for doings things very differently from its rivals. It was the first airline which used to serve free drinks along with the customers choice of meal to its guests (Fan and Lingblad 2016). Moreover, the food served was prepared by gourmet chefs. It was also one of those flights which introduced in flight entertainment system in few selected flights. It was the first airline, which used krisworld entertainment device (Heracleous and Wirtz 2014). The device is mainly a satellite based flight telephone, which made the journeys more enjoyable for the travellers. Singapore Airlines was the inventor of the most interesting live teletext information service and also an interactive in flight shopping service. Singapore Airlines has always observed its customers closely. Customer satisfaction is the main motto of the company (Fan and Lingblad 2016). It hired the best chefs of the industry to serve the best cuisine for its passengers. It also tries to satisfy every customer by introducing a special meal, which is healthier and lighter. To create an impression on the travellers the company tries to update the menu more frequently. The airline not only developed the in flight services but also improved the facility of the Changi airport with introducing some innovative technologies (Smit and Dula 2014). It was the first flight to introduce the wireless gatelink technology within the area of the airport, which can share numerous data among the aircraft, terminals, baggage handling, ground staff and other important areas (Heracleous and Wirtz 2014). It has increased the operational efficiency and also improved the performance. To motivate its employees, the company has introduced more than four training centres within the company. The company gives special attention to each of its employee to bring the best out of them. In turn, the employee learns the best of business and customer satisfaction. SIA published a range of departmental newsletters and monthly magazines to keep a track and performance of the employees. Differentiation strategy The strategy of differentiation discusses the progress of a product or facility, which offers exceptional attributes that are specially appreciated by the consumers. The consumers perceive the product they are using is better than the competitors. The firm might charge some premium price for the unique value added product or services (Rothaermel 2015). The unique attribute of the product helps the firm to charge a higher price which might cover all the extra costs incurred in the offerings. Differentiation strategy of a company requires a team that is highly skilled and creative, who can think innovatively. A well-maintained sales team is the strength of a company; the sales team has the capability to showcase the companys product in a unique way. The strategy also requires corporate reputation for quality and innovation. The two main points of differentiation includes service and low cost. These maintains the service levels in the course of the procedure of recruitment, strong training and a fit industrial culture. Moreover, the flights also maintain low costs through precise consistency, low maintenance cost, outsourcing of ticketing, payroll management and many more. The connection between the service and low cost of differentiation helps the company to move forward. SIA maintains a fleet comprising of comparatively new aircrafts. As a result, mechanical failures are very rare these flights (Baker 2013). This has aided in the timely arrival and departure of flights and has also limited the instances of cancellation of flights. The new planes are very fuel efficient. It also requires fewer repairs and the cost of maintenance of this aircrafts are also low. SIAs aircraft spends more time in the air rather than on the ground. Conclusion Singapore Airlines is doing a great job in the market against its competitors. However, the continuation in improvement is necessary in order to survive in this competitive and challenging market of airlines. The airline should also remain aware of the peripheral threats and opportunities. In command to deal with all the various forces of the business environment, the company needs to hire the best quality managers in various departments of the airlines. With customers become demanding, as they have become more price sensitive and want the best of services in minimum price, airlines businesses need to stress greatly on cost and differentiation . The company should maintain a proper operations strategy. Also the managers of the organisation should make sure the decisions which have been taken are supportive for the business strategy of the company. References Baker, D.M.A., 2013. Service quality and customer satisfaction in the airline industry: A comparison between legacy airlines and low-cost airlines. American Journal of Tourism Research, 2(1), pp.67-77. Chandra, A. and Lederman, M., 2015. Revisiting the Relationship between Competition and Price Discrimination in the Airline Industry. Rotman School of Management Working Paper, (2477719). Fan, T.P.C. and Lingblad, M., 2016. Thinking through the meteoric rise of Middle-East carriers from Singapore Airlines' vantage point. Journal of Air Transport Management, 54, pp.111-122. Heracleous, L. and Wirtz, J., 2012. Strategy and organisation at Singapore Airlines: achieving sustainable advantage through dual strategy. In Energy, Transport, the Environment (pp. 479-493). Springer London. Heracleous, L. and Wirtz, J., 2014. Singapore Airlines: Achieving sustainable advantage through mastering paradox. The Journal of Applied Behavioral Science, p.0021886314522323. Rothaermel, F.T., 2015. Strategic management. McGraw-Hill. Singaporeair.com. 2016. Welcome to Singapore Airlines | Official Website. [online] Available at: https://www.singaporeair.com/en_UK/in/home [Accessed 18 Aug. 2016]. Smit, W. and Dula, C., 2014. Singapore Airlines Scoots into the Low-Cost Long-Haul Category. Stauss, B., 2013. Flying High in a Competitive Industry: Costà ¢Ã¢â€š ¬Ã‚ effective Service Excellence at Singapore Airlines. International Journal of Service Industry Management.